MCVB Dreamtime Experience
EMG was employed to develop design and deliver event concepts for the MCVBs buyers incentive program (Dreamtime) which consisted of two days of events. The objective was to promote Melbourne as a leading destination and provide international delegates with a unique experience translated through a series of events.
Experience One
Day One - Myer Mural Hall
Delivery
- Fashion Show, Culinary Experience and Melbourne After Dark.
- Fashion parade featuring Melbourne based designers themed to 1920's Caberet
- Boys to Men and Jazz Trio performance
- After Club
Experience Two
Day Two - Werribee Mansion, Melbourne
Delivery
- Exhibition Polo Match and High Tea, followed by Period Dinner.
- Elegant marquee erected and high tea
- Interactive polo match
- Period costumes custom made for guests
- Long table for a period dinner
- Entertainment included flame breather, Lisa Maree and harpists